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  • The Tavares Chamber of Commerce is an economic development engine. Our mission is to advocate on behalf of businesses in Tavares and throughout Lake County creating greater opportunity for all.

  • Create Stellar Social Media Content for Your Tavares, FL Business With These Strategies

    Offer Valid: 09/19/2022 - 09/24/2024

    Social media can play an integral role in the growth of your business when used correctly, which is why it’s so crucial to make sure your content is strong, consistent, and engaging. Utilizing the right platforms can help you grow your audience, ensure stellar customer service, and make beneficial connections that can help your business for years to come. So how do you create the best possible content for your social media accounts? 


    There are several aspects to building a great social media plan for small businesses, from implementing marketing methods to learning about your target audience and how to speak to them. When you’re ready to take some steps toward generating great content for your social pages, consider these tips from the Tavares Chamber of Commerce.


    Get some inspiration for your content


    If you’re feeling stuck when it comes to content creation, look for inspiration by checking out several different social media platforms. What are your competitors doing? What are individuals within your demographic responding favorably to on TikTok and Instagram? Trends come and go quickly these days, so it’s important to continuously check out these apps and stay on top of the most popular content. Not only can it provide inspiration for you, but it can also keep you informed on your competitors’ movements. 


    Make your posts appealing and consistent


    One of the main things to remember about social media content is that you only have a few seconds to grab someone’s attention, so your posts need to be extremely engaging and appealing without relying too much on filters or other trends that might come across as gimmicky. This means that photos should be clear and well-lit, and that videos should load quickly. Your content should be direct and to the point, and it should speak to your audience. Consider utilizing live video in order to connect with your customers, but remain consistent with most of your posts by sharing them at certain times of the day. It may help to schedule posts; this will boost your ranking in the algorithm if done correctly and ensure that the right people are seeing your content.


    Use promotional tools, such as an ad template


    Once you’ve created content that you’re proud of, it’s essential to promote it with the right tools. Most social media platforms offer some form of paid advertising option, but you can use a resource such as a Facebook ad template that will allow you to create a free, colorful ad using a template. Simply fill in your logo or images and add your copy and the colors of your choice to build an eye-catching promo that can be shared over and over again. This is a great way to incorporate your branding into an ad that shows potential customers what you’re all about, and you don’t have to hire a designer for the job.


    You may find that you have great promotional content, but it’s stuck inside a longer PDF document. Instead of overwhelming your audience with too many pages, grab only the content you want by separating PDF pages. Then, you’re free to extract only the page you want and upload that to your social media profiles.


    Curate engagement with your posts


    Even if you have great content, it can be a challenge to get people to engage with social media posts. Sharing ads is a wonderful start, but it’s also important to make sure you’re getting clicks so you can turn a promo into a sale. Utilize several different visual methods to drive your point home, from gifs to infographics, and consider running a contest to curate engagement depending on your needs. For instance, if you’re looking to boost your follower count, your contest could involve users tagging a friend or liking, commenting on, and sharing your post in order to gain an entry. You can also make the contest a creative one by asking followers to share their ideas, which might help you build content down the road.


    Sharing great content on social media is easy with the right tools and a little planning. By utilizing invaluable resources like a free ad maker, you can ensure that your social accounts are thriving so you can grow your business exponentially. 


    Social media is a great way to drum up business, but connecting with your local chamber of commerce is a great way to network too. Consider joining today!


    This Hot Deal is promoted by Tavares Chamber of Commerce.